North 43 West 79 Studio co-creates new ventures with forward-thinking enterprises – turning big ideas, talent, and capital into market-tested businesses.
Innovation, meet execution. We combine your organization’s strengths with startup agility to create real businesses.
Identify Opportunities: We work with your internal teams to uncover customer pain points and untapped market needs – often hidden in plain sight within your company’s domain expertise.
Rapidly Validate: Our venture squads quickly prototype solutions and test them with real customers, ensuring each idea is vetted by market data before major investment.
Build & Launch: When an idea proves itself, we help build the new business – recruiting entrepreneurial talent, establishing the startup, and preparing it to scale either inside your enterprise or as an independent spin-off.
Venture Discovery & Strategy: Assess your innovation landscape and define where new ventures can play a role in your growth.
Market Research & Prototyping: Our team conducts rapid market scans and builds MVPs to test viability in weeks, not months.
Corporate-Startup Integration: We navigate internal hurdles – from stakeholder alignment to compliance – so that new ventures can thrive within a corporate environment
Venture Launch & Transition: When a venture is validated, we help launch it: assembling founding teams, securing initial customers, and crafting the transition plan (spin-out or scale within the company).
Experience. Agility. Impact.
Experience. Our team has led innovation at Fortune 500 companies and launched startups from the ground up – we’ve walked in both worlds.
Results. We don’t do “innovation theater.” Every venture we pursue has clear metrics, real testing, and tangible outcomes. If it doesn’t work, we learn and iterate fast.
Capability. Built for you, built to last. Our goal is to build your capability. Each engagement transfers startup skills into your organization – so your people become enterprise entrepreneurs.